The Power of Cross-Promotion

The Grand Canyon - photo by Kori Linae Carohters

The Grand Canyon - photo by Kori Linae Carohters

Look at this photo, do you see the beauty and different colors in the canyon?   Soon there will be a downpour of rain that comes hard and fast.  There is a river snaking though this canyon as well. You can't see it in this view, but you know its there because the National Park Rangers tell you, and there are photos of it by visitors and those that live in the area.  The power of the elements working together  - weather, wind, water, heat, cold all combined created this beautiful wonder.  It took all these working together to create this fabulous place where one can wonder, and feel all those elements still creating.  

How did we learn about this place?  Who told you and did you share your experiences with your family and friends? My imagination runs wild. What would have it been like to watch this happen in a time lapse video?! Where did I come to know about The Grand Canyon?  I learned about this place in my science and history classes and I heard about it from my parents and friends.  They saw it, the beauty touched them and they shared their experiences of this massive beautiful place. 

Trillium cover - in the booklet from the CD I listed producers, artists and their websites. 

Trillium cover - in the booklet from the CD I listed producers, artists and their websites. 

This is the great power of collaboration and cross promotion.  As a musician, I've had wonderful moments of collaborating and cross promotion with producers, musicians, and artists.  In my work, I've cross promoted them in my cd liner notes, on my website and newsletters.  I find that VERY few musicians truly understand the power of collaboration AND cross promotion as a tool to get new people that turn into FANS and learning about who they are, and what they do.

When other musicians don't reciprocate the cross-promotion of a collaboration, it is sad, annoying and I have to scratch my head and think: Why?  

Ok, we are all known to have egos, but why allow the ego to stop from promoting each other? Its a sentiment I don't understand.  What are you afraid of? Let go of the fear, and just do it. You'll be pleasantly surprised at what happens. Ask people to cross promote your work, and do the same! 

If you are familiar with YouTube, you will see that many of the YouTubers on there cross promote each other. I learn so much about so many musicians there too because they cross promote each other. 

Everyone would get to know who you are when you cross-promote!  Whats so bad about that? In the comments below I'd love to hear your reasons why you don't - I'd really would like to know. 

Comment below! 

Comment below! 

I hope that more of you artists cross promote, it shows strength of character, it shows you really care about who you are working with - I have a GREAT amount of respect for those that do.  I hope that I always will cross-promote as well.  

The Power of Cross Promotion is stronger than you can imagine.  That is why it is SO important to do. 





Kori Carothers

A musician's path to her/his muse is sometimes an easy one. Other times, it is filled with potential pitfalls or unexpected obstacles. Kori Linae Carothers faced just that when, during a kindergarten health screening at the age of 5, it was discovered she was deaf in her left ear. Her young peers found out and the teasing began. In addition, throughout elementary and high school, Kori was constantly told she would never become a musician. Undeterred, she kept learning and practicing, never surrendering her dream. Despite these discouragements, Carothers was passionate about her calling and now, years later, she is an acclaimed pianist and keyboard player with four albums to her credit. Clearly, she is an example of a person following her muse with courage, humor, and determination. - Bill Binkelman